Time is money
The notion that a responsive website is expensive… is just that, a notion.
Fact: There are two solutions for reaching mobile users.
01. Creation of a website that is duplicate for different platforms: The initial design of your website is less expensive but, creating mirrors for the different platforms creates larger development costs per platform.
02. Creation of a single responsive website: The initial design of your website is more expensive, but the price of duplication for separate mobile platforms gets completely eliminated, significantly reducing total costs!
In addition, a responsive design cuts the total ownership and yearly maintenance costs, by taking away the update charges of different versions of the “website”,“desktop” and “mobile”. So, in the long term, investing in your responsive website design is the smartest economical solution for reaching mobile users.
Responsive web design isn’t a trend any more, it’s a must. And now, with Google preferences favoring responsive websites, being able to offer consumers a beautiful optimized experience regardless of their choice of device, means you can efficiently reach your goal of engaging more with your visitors. The long lasting nature of this approach is incredibly valuable : Obvious cost effectiveness is a clear advantage.