Google prefers responsive websites

More and more customers are finding your website on mobile devices.
If your website is not optimized for mobile viewing, your clients will click away to your competition. The best way to ensure a seamless mobile experience for all of your website visitors is by using responsive Web design.
Your website isn’t mobile responsive ? Do it now. Why? As of April 2015, Google takes this factor into consideration for page ranking.

Mobile search is rapidly overtaking desktop search.

This alone should be incentive for you to make the switch. Furthermore, 62% of companies that designed a website specifically for mobile had increased sales. Mobile responsive websites are the way to go in 2015.

What is responsive design?

Simply, a responsive website displays automatically the correct settings that will make web pages viewable according to the device it’s being accessed from. The responsive design resizes your pages, text, and link spacing to fit the size of the device screen.

Swiss mobile user stats for 2014

Smartphone
0%
64%
Total smartphone users
Laptop
0%
20%
Total portable users
Tablet
0%
15%
Total tablet users
4 MillionMobile Users.
Swiss Map
Swiss Men
0%
66%
mobile users (from 15years old) Source : OFS/WSA

Why Responsive Web Design Is Important ?

Time is money

The notion that a responsive website is expensive… is just that, a notion.

Fact: There are two solutions for reaching mobile users.

01. Creation of a website that is duplicate for different platforms: The initial design of your website is less expensive but, creating mirrors for the different platforms creates larger development costs per platform.

02. Creation of a single responsive website: The initial design of your website is more expensive, but the price of duplication for separate mobile platforms gets completely eliminated, significantly reducing total costs!

In addition, a responsive design cuts the total ownership and yearly maintenance costs, by taking away the update charges of different versions of the “website”,“desktop” and “mobile”. So, in the long term, investing in your responsive website design is the smartest economical solution for reaching mobile users.

Responsive web design isn’t a trend any more, it’s a must. And now, with Google preferences favoring responsive websites, being able to offer consumers a beautiful optimized experience regardless of their choice of device, means you can efficiently reach your goal of engaging more with your visitors. The long lasting nature of this approach is incredibly valuable : Obvious cost effectiveness is a clear advantage.

Tick
Tick

Bet on the future.

Responsive sites work well
Reach all available devices.
It will be a solid bet for
The Future.

Tick
Tick

Better, faster, smarter user experience.

Optimizing your website for all devices
makes life easier for your visitors.
Happier customers mean
a happier business.

Tick
Tick

Cost Effective.

Responsive sites are strong and survive longer.
The unified approach easily makes
management, support and
upgrades apply to just one website.

20 billion

searches made every day

SEO is the key to getting found

Search Engine Optimization (SEO)
The Internet is a huge factor in how marketing is performed nowadays, and keeping up with the latest SEO trends is important to keeping your marketing edge. This is because traditional push marketing is being replaced by more cost-effective inbound marketing strategies like search engine optimization (SEO), that drives targeted audiences to you as apposed to out bound marketing where you are marketing to the masses and hoping you reach the right people.

Content is King. Google’s latest search engine algorithms focuses more and more on content, which means there is less focus on keyword saturation and more focus on whether or not the content is actually relevant to the keywords. You should continue to generate high-quality content that uses appropriate, relevant keywords and synonyms for those keywords, but focus more on the content than the words themselves.

How to choose a domain name

Social Signals Will Be Even More Important. Changes within the search engine algorithms have not just placed greater importance on the content, but they’ve also begun to rely more upon social signals to elevate results up the ladder in search ranking importance. Eventually, we expect to see content and social signals integrated, with content of higher quality getting more social shares and thus rising higher in the search engine results.

Increased focus on conversations instead of keywords. Semantic search became a big deal in 2013, with Google’s Hummingbird update. Search engines are now using context, meaning, and intent of the words in a search query, instead of just focusing on matching up keywords. This means long-tail, or more “conversational,” keyword phrases will grow in importance for SEO, and you should begin to tailor some of your SEO efforts towards engaging in a conversation with search engine users. More information about your seo in Switzerland here

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